NEIL PATEL FOR U.S. CONGRESS (OH-13)

FULL-CYCLE CAMPAIGN.
WAR-ROOM PROPOSAL

"Faith. Family. Freedom. A Stronger Future."

View Weekly Plan
✓ War-Room Strategy ✓ Events + Ads in Every Phase ✓ Weekly Cadence ✓ Compliance Aligned

Executive Overview

This proposal presents a complete, compliance-by-design campaign system built to win a four-way Republican primary and run a disciplined, scalable general election program in a D+4 environment.

We do not operate as a social media vendor. We run a unified war-room: narrative control, community mobilization, first-party data capture, digital amplification, and turnout conversion.

Core Promise

Control narrative, build trust, mobilize supporters, and convert momentum into votes—cleanly and legally.

District & Geographic Intelligence

Ohio’s 13th: Working-class, union-influenced, suburban-industrial.

Core Voter Segments

  • • Working-class families
  • • Union households
  • • Suburban middle-class voters
  • • Minority communities (Akron focus)
  • • Veterans

Issue Environment

  • • Jobs & wages
  • • Cost of living & inflation
  • • Healthcare access
  • • Manufacturing & local industry

Competitor Landscape

Winning condition: Plurality through superior organization, visibility, and trust.

Margaret Briem

Conservative positioning

  • • Donor-centric visibility
  • • Opportunity: out-organize locally

Carey Coleman

Establishment-aligned

  • • Generic GOP overlap
  • • Opportunity: differentiate with results

Kevin Siembida

Ideological base play

  • • Vote-splitting factor
  • • Opportunity: plurality math

Key Issues & Voter Drivers

Engineered around economic dignity—stability, opportunity, and results.

Jobs & Wages Inflation & Costs Healthcare Access Manufacturing Revival Education Quality Public Safety Veterans & Family

The Repeatable Campaign Engine

THE LOOP: Direct Mail → QR Registration → First-Party Data Catch → Digital Retargeting → Event → Vote Conversion

Weekly Plan

Tactical execution week-by-week.

Week 1
Tasks: Strategic intake, Legal alignment, CRM setup
Outcomes: Authority locked; systems ready
Week 2
Tasks: Voter intelligence mapping, Targeting
Outcomes: Precision targeting; minimized waste
Week 3
Tasks: Narrative lock + Direct Mail + Early Ads
Outcomes: Email list seeded; retargeting built
Week 6
Tasks: Community Dinners & Listening Events
Outcomes: Offline trust + credible content
Week 8
Tasks: Phase Review & Scale Gate
Outcomes: Scale decisions locked

Phase 1 Deliverables

  • Campaign Strategic Intake Summary + Messaging Framework
  • FEC/Compliance workflow checklist + disclaimers library
  • CRM + email platform configured
  • QR landing pages with consent language + RSVPs
  • Direct mail/poster print-ready creatives
  • Event playbook + executed listening dinners
  • Phase performance report
Weeks 9-10
Focus: Issue Ownership Cycle
Outcomes: Issue association locked
Weeks 11-12
Focus: Community Validation
Outcomes: Credibility multiplier
Weeks 15-16
Focus: Primary Countdown (GOTV)
Outcomes: Turnout maximized

Phase 2 Deliverables

  • Weekly direct mail creative packs + distributions
  • Town hall RSVP pages + email persuasion sequences
  • Paid media creative library + optimization logs
  • Volunteer-led event toolkits + turnout materials
  • Contrast messaging guide (NRCC-safe)
  • Primary countdown assets + election day operations messaging
Weeks 17-18
Focus: Soft Pivot (Suburban Friendly)
Outcomes: Independent appeal increases
Weeks 23-24
Focus: Fundraising Acceleration
Outcomes: Fundraising velocity grows
Weeks 27-28
Focus: GOTV Infrastructure Lock
Outcomes: Turnout machinery ready

Phase 3 Deliverables

  • Pivot messaging framework + suburban creative packs
  • Open forum assets + persuasion email sequences
  • Localized Akron outreach materials
  • Fundraising storytelling packs + donor retargeting
  • Press pitch kit + earned-media amplification assets
  • Weekly KPI and coalition-growth dashboards

Goal: Convert engagement into votes.

Weeks 29-32
Tactics: Turnout Activation (Early Vote)
Weeks 37-40
Tactics: Election Countdown (Daily Urgency)
Weeks 41-42
Tactics: Election Week Control

Phase 4 Deliverables

  • GOTV mail series + early vote reminder campaigns
  • Daily email + ads cadence plan + execution logs
  • Rapid response bank + misinformation correction assets
  • Volunteer mobilization schedules + turnout toolkits
  • War-room monitoring dashboard + escalation playbook
  • Election day turnout push package

Deliverables & Assets

Strategic Assets

  • • Campaign Messaging Framework
  • • FEC/Compliance Checklists
  • • Crisis/Rapid Response Playbook

Creative & Digital

  • • Weekly Direct Mail Creatives
  • • QR Landing Pages + Consent Logic
  • • Meta/Google Ad Sets
  • • Email Persuasion Sequences

Budget Breakdown

All-Inclusive: $400,000

Phase Cost Includes
Phase 1 $50,000 Compliance, systems, initial mail, listening events
Phase 2 $100,000 Primary persuasion ads, weekly mail, rapid response
Phase 3 $125,000 Coalition messaging, earned media, fundraising push
Phase 4 $125,000 GOTV ops, defense, war-room monitoring

Success Metrics

30%+

Name Recognition

5,000+

Email Subscribers

400+

Volunteers